Building Business Relationships: Transcending from the “Follow Up”
Building relationships with business owners can be both a rewarding and challenging experience. Often, the initial meeting sets the tone for future interactions. However, there have been times in my past when business owners weren't as eager to build a relationship with me as I had hoped. There could be various reasons for this, but I know that one key factor was my choice of words.
In the business world, we often refer to this as the "follow-up." Personally, I dislike this term. When we meet someone for the first time in our personal lives and call them to get together for lunch, dinner, or an evening of fun, we don't refer to it as a follow-up. We should approach meeting a person for the first time in business similarly to how we do in our personal lives. Of course, we maintain professional boundaries and don't indulge in our personal space as we do with friends or family, but the principle remains the same.
Let's avoid using terms like "following up" or "checking in" with your clients or customers. Such phrases can trigger a defensive response, putting them into fight-or-flight mode, and they might try to get rid of you quickly. Instead, when calling back leads who didn't buy from you a few months ago, try this approach:
"Hello Sharon, this is <your name>. You've been on my mind, and I have some time to speak with you. In our last conversation, we discussed <specific topic you can help with>."
This method eases their mind and body into the conversation without making them feel pressured to buy from you. Be confident in what you can do for them and stay focused on how you can help them and why they need your service or product. If you need further assistance with this, feel free to reach out to us or join our VIP group.
The Importance of Leveraging Local Media
PART 2
By leveraging local media, you can tap into the trust and credibility that these outlets have built with their audience over time. When your business is featured in local news outlets, whether it's through news articles, interviews, or features, you gain instant exposure to a highly engaged and relevant audience. This exposure can lead to increased brand recognition, heightened visibility, and a boost in your local reputation. Ask me how by, joining my VIP group today! The VIP group will start SOON! Email us today at elevatedconnectionsagency@gmail.com
Hosting a Radio Show vs. Podcast: Maximizing Exposure for Your Business
Hosting a radio show or podcast is a fantastic way to gain more exposure for your business and attract new clients or customers. When deciding which direction to go, it's important to consider the key differences between the two formats:
1. Cost of Hosting
Radio Show: Hosting a show on the radio can be significantly more expensive than hosting a podcast. Radio airtime is a premium commodity, and you'll likely need to budget for these costs. Additionally, radio shows are typically broadcast live, requiring thorough preparation on topics and guests. Always have a backup guest or an engaging topic ready to fill your airtime in case of last-minute cancellations.
Podcast: Podcasts are generally more cost-effective. You have the flexibility to record episodes at your convenience without the pressure of live broadcasting. This can significantly reduce production costs and logistical challenges.
2. Finding Sponsors
Radio Show: Sponsorship is crucial to offsetting the high costs of radio broadcasting. Before seeking sponsors, you must understand the radio station’s advertising rates. This knowledge will help you negotiate better deals and present a more compelling proposal to potential sponsors.
Podcast: Sponsorship opportunities for podcasts are also abundant. Since podcasts typically cost less to produce, securing sponsors can help you achieve profitability faster. Many platforms offer tools to connect podcasters with potential advertisers, streamlining the sponsorship process.
3. Platform Restrictions
Radio Show: Many radio stations already have established platforms for their shows. This may limit your ability to archive episodes on platforms like Libsyn or others. Ensure you understand the station's policies regarding show ownership and distribution rights.
Podcast: With a podcast, you have complete control over where and how your episodes are distributed. You can choose platforms that best suit your audience and marketing strategy, offering greater flexibility in content management and distribution.
4. Scheduling Flexibility
Radio Show: Radio shows require a fixed schedule, which means you must be consistent in airing your episodes. Missing a scheduled show usually results in the station airing an archived episode, for which you will still be charged.
Podcast: Podcasts offer unparalleled flexibility. You can record and release episodes according to your schedule, making it easier to manage alongside other business commitments. This flexibility can also enhance your creativity, allowing you to produce content that feels more spontaneous and authentic.
5. Hosting Style
Radio Show and Podcast: Regardless of the format you choose, avoid relying heavily on a script. Your audience will notice if you are reading from prepared notes, which can detract from the natural flow of the conversation.
In my experience, the best episodes are those that feel like a genuine conversation with a friend. For example, during my second radio show, I had a well-known guest whose documentary had just aired on ESPN. Despite my detailed preparation, he answered several of my pre-written questions in one go, throwing me off balance. This taught me the value of letting the conversation flow naturally and being adaptable.
Additional Tips:
Preparation: While you should avoid reading from a script, do prepare key points and topics. This will help you stay focused without sounding rehearsed.
Engagement: Engage with your audience by addressing their questions and comments. This interaction can make your show more dynamic and relatable.
Authenticity: Be yourself. Authenticity resonates with listeners and builds trust, which is crucial for converting listeners into clients or customers.
Hosting a radio show or podcast can significantly boost your business's visibility and credibility. By understanding the differences between the two formats and preparing accordingly, you can choose the platform that best aligns with your goals and resources. For further questions or personalized advice, feel free to contact me.
The Importance of Leveraging Local Media
PART 1
LOCAL MEDIA PLAYS A PIVOTAL ROLE IN EXPANDING YOUR BUSINESS'S REACH BY CONNECTING YOU WITH YOUR TARGET AUDIENCE ON A COMMUNITY LEVEL. UNLIKE NATIONAL AND GLOBAL MEDIA, YOUR LOCAL MEDIA OUTLETS HAVE A PROFOUND UNDERSTANDING OF THE LOCAL LANDSCAPE, DEMOGRAPHICS, AND INTERESTS. THIS LOCALIZED FOCUS ALLOWS THEM TO DELIVER NEWS AND STORIES THAT WILL RESONATE DIRECTLY WITH THEIR COMMUNITY. IF YOU HAVE FURTHER QUESTIONS, FEEL FREE TO REACH OUT BY EMAILING US AT ELEVATEDCONNECTIONSAGENCY@GMAIL.COM AND WE SHOULD GET BACK TO YOU WITHIN 72 HOURS. WE ARE HERE FOR YOU ON YOUR JOURNEY OF GAINING MORE VISIBILITY FOR YOUR BUSINESS.
Be Memorable At The Next Event
Are you tired of the same old small talk at events? Want to make a lasting impression on every new person you meet? Well, watch the video below to learn how to be memorable at the next event.
The Importance of Leveraging Local Media
Part 3
Local media provides an opportunity to foster unique relationships with potential customers, stakeholders, and partners in your community. It allows you to position your business as an integral part of the local fabric, showcasing your contributions, expertise, and commitment to the community. Doing so builds trust and loyalty among consumers, making them more likely to choose your products or services.
Additionally, local media coverage has the potential to generate word-of-mouth marketing and social proof. When people see your business featured positively in their trusted local news sources, they are more inclined to share their experiences and recommend your business to others. This organic promotion can lead to a snowball effect, expanding your reach beyond the immediate audience of the media outlet itself.
In summary, local media offers a powerful platform to amplify your business's message and engage with your local community. It provides an avenue to establish credibility, foster relationships, and enhance your brand's reputation. By recognizing the importance of local media and effectively leveraging its reach, you can unlock valuable opportunities for growth, increased visibility, and long-term success.